Allie Smith-Cobb
Head Coach
info@thefitnesslife.net
Instagram: @alliesmithfigure
Hi, I'm Allie!

I grew up in a small town in Eastern Idaho and have been an Idaho resident my whole life. I now live in Boise with my husband and two dogs.  I love hiking and being in water during the summer, sitting with friends enjoying a lemon drop martini or mimosa (with pineapple, not a fan of orange juice), and I enjoy being active... of course!

My goals with fitness ever since competing in bodybuilding is to enjoy life to the fullest while feeling badass, fit, and confident. I love being able to deadlift really heavy weight and do pull-ups, while also enjoying my favorite red velvet cake occasionally! mmm 

My fitness journey begun back when I was younger and thought lifting was scary, intimidating, and would make me look like a big bodybuilder. All I knew was running from high school track. I would eat all that I ever wanted and run to try and burn it all off.

Later on I went to compete in bodybuilding shows. I competed in the figure category, hence, where my social media name came from. AllieSmithFigure After taking home several first place trophies and three years of torturing myself with tilapia, brown rice, oatmeal, tuna, and broccoli I decided this was not the lifestyle I wanted.

I wanted to have more freedom. I was sick of restricting my diet and excluding myself from social outings. I wanted something that would work for longer than 6 weeks. I wanted something I could sustain. I wanted something where I could feel my best.

This is when I created The Fitness Life. A company built around building confidence without sacrificing the life you love. 
Part of this journey was learning the scale did not tell you the whole story. I started to focus on muscle mass vs scale weight.

As I am writing this, June 2023, I currently weight 155 pounds. This is only 5 pounds HEAVIER than when I signed up for my very first 6 week Challenge 10 years ago. Best part is I look nothing like that girl! (pictures below)

Every time I tell someone how much I weigh, the response is, "Yeah, it's because you have a lot of muscle." 

Correct. I built that muscle. Muscle is more dense and takes up less space. So even though I weigh 5 pounds heavier. I'm fitting into smaller pants than when I weighed 150! *side note: also doing a lot less cardio than 10 years ago!

And even when my clients hear this, they're still afraid of lifting and eating a high protein diet.

Why?

Because you've spent years... years... telling yourself to eat less, more salads, hours of cardio, maybe a cleanse will work, I'm not meant to be smaller. 

It takes time to re-write the story you've been selling yourself all these years.

You may even think, but Allie, you're different. I can't do that!

Yes you can.

That's the voice in your head, the same one who tried telling you to be smaller.

What if you didn't try to be smaller. What if we took an approach to build you up. To make you feel better, confident, worthy of a happier life.

Maybe the problem is you're trying to make yourself less and that's why you quit...

We can only stick to a plan for so long when the main message is "be less".

It's not too late.

If you take anything from my story, take these few lessons...

-Use multiple tools to track progress: body fat, pictures, tape measurements. Don't just rely on the scale.
-Lifting is more than just gaining muscle. I found my confidence in life from lifting in the gym. It's one of my favorite places to be when life feels too hard to handle and when I'm feeling confident and strong.
-My journey to where I am now took me years of trying new things and putting in the work. You can't expect a life changing transformation in just a few months.

Fitness is 90% mental and 10% physical, you need to dig deep and find why you're doing this and never let go of that. Because there will be days when you want to say screw this! 

I created The Fitness Life to teach women how to live feeling badass and happy. 

I've taken my years of experience working with clients to get the same amazing results I had, and created the BEST program there is to break the cycle, lose weight, and love yourself.

I want the same for you.

Don't hesitate and let's get started. Coaching links are below.

Gold's Gym Challenge 'before' photo

Mid competition season gym selfie

Enjoying my Summer up at Redfish Lake, ID

Workout Selfie at 36 years old - about 155 lbs & 20% bf

Programs listed in order of:

  • TFL Trainer is a monthly Workout & Nutrition program with full app access. This program designed to make you look and feel your best without sacrificing all your time.
  • Workouts: ​You get weekly 5 gym & 4 home workouts, with a new routine every 3 weeks!
  • ​Progression: The workouts will update to new rep ranges and new goals every 3 weeks so you never get bored and are alway progressing! 
  • ​Accountability: Track your workouts, how much weight you lift, what type of cardio you did, food, daily water intake and so much more.....Get instant gratification after each workout when you set personal bests!.
  • ​Nutrition: Have no idea what you can or should eat? 50+ pages of proper nutrition guidance, meal ideas, tips for meal prep, cooking videos, recipes and pictures of my favorite foods!
  • ​​Cost: Get started with a $1 trial! Then only pay $27/mo. after! No contract, cancel anytime.
  • Want specific help with your goals & daily struggles? This is it!
  • ​Personalized workout program tailored to your goals/equipment/ preference/injury history.
  • ​Nutritional guidance. Learn how to get the results you want AND keep those results. 
  • ​Accountability from ME personally. Weekly messaging and check ins. Accountability, I'll make sure you get your shit done!!
  • Best ​online community & support through my app with all TFL clients
  • ​Weekly VIDEOS from me, exercise tutorials, nutrition training, mindset focus.
  • ​Custom App: Your transformation program will be in one place, easy to track, and easy to follow! Your workouts have demonstration videos and voice over to give you a boost in confidence. The app also comes with daily goals, nutrition guide and tracking features.
  • ​All clients share wins, struggles, meal ideas, etc. We SUPPORT so you know you're not alone in this!!
  • ​​Fill out the application, schedule a call with me, see if this is a good fit, and if so let the fun begin! 
  • Elite Transformation is for you if:  You're low on energy and feel like nothing works. You've tried several diets and feel like you're constantly starting over because nothing sticks. You want results, but results you can keep. Elite will help you lose 10+ pounds, gain strength that helps you keep up with your kids and grandchildren, and finally feel like you're living life to your fullest potential!
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