My Challenge is here! Holidays are over and life has found somewhat of a routine again. It's the perfect time to get in gear with a plan, support, and confidence to take care of yourself! 

This is a point based challenge. I will not crown you the winner if you lose the most weight by starving yourself and living in the cardio room. To win my challenge, you earn the most points. To earn points, you check off the tasks I assign each week. (workouts, cardio, steps, water, and nutrition goals). By focusing on the tasks, you build habits and progress that lasts! On top of this success, you also get a good dose of healthy competition from my VERY supportive online community.

This challenge will help you turn up results while you build sustainable habits and learn how to build a fitness life without cutting out your favorite foods. 

One of the most helpful parts of my challenge is the approach to nutrition. Each week you have a new nutritional goal - These goals are broken down weekly to give you tangible steps that will improve your nutrition. Going through a different approach each week will also allow you find which method works for you without getting overwhelmed and changing everything at once.

The most important part is at the end of 6 weeks you'll feel more confident, healthier, and more importantly... HAPPIER!

6 weeks of hands on coaching, accountability,  and workouts for just $149

**Chance of money back with my referral program

My Challenge is here! This challenge is the perfect system to get you in gear with a plan, support, and confidence! 

Why does my challenge system work? It's a point based challenge. The issue with 'biggest loser' challenges are the methods you use to lose the weight and how quickly that weight comes back once the challenge is over. When clients focus so much on the end results, there's less focus on the daily tasks to get those results. In the end, you learn nothing. And nothing long-term changes.

Not feeling motivated to do this on your own? Don't blame ya, it's exhausting to do this on your own. You second guess where to start, you're overwhelmed with all the information on the internet, and you don't want to be miserable! Let me teach you the correct actions needed. With action comes motivation. You start moving in the right direction, you get results, you feel motivated to keep going, motivation grows! Yay! 

6 weeks of hands on coaching, accountability,  & workouts for just $149


🤑Refer a friend  and be entered in an Amazon Gift Card drawing + your friend saves $20 off registration

Check this out ⬇️

You have TWO programs to choose from!

When you join other challenges, everyone does the same thing no matter their age, ability, goal, workout preference, or level of dedication. Everyone DOES. THE. SAME. THING. 

Some think it's too easy. 

Some think it's was too much. 

Some give up immediately.

But with my challenge, you have TWO programs to choose from!

Pick the program that fits YOU! **you do not need to know which program when you sign up. You have until April 21st to decide**

1) Lifestyle program

Lifestyle is a more relaxed approach focusing on building habits, feeling better, while achieving small goals. Depending on where you are currently, this program can serve two purposes. If you just got done with a diet, this is an opportunity for you to learn ways to maintain your new success. But... let's say you're the person who has put health and fitness on the back burner during the holidays and you need to start back up. That's okay! This program is a step in the right direction. You will increase your activity, work on nutrition, without diving head first into the deep waters. Just because this is a more relaxed approach, don't write this one off. This is where we should spend 80% of the year. We are not meant to diet year round. I mean, not unless you want to ruin your hormones 😉

2) Goal Digger: 

Goal digger is very popular. This is more advanced and for those who are ready to dedicate themselves to a new level of health and fitness. I don't want to scare you, but this program will require effort. You won't be able to casually go through the 6 weeks expecting the weight to fall off or the muscle to magically appear. There will be easier days. And there will be days you curse my name and want to quit.  Disclaimer: Goal Digger isn't meant to be a life-long or sustainable approach. This is what the fitness world would call a "mini cut". You get in, work hard, get results, and go back to maintenance. But once it's complete, you would be maintaining a lower body fat percentage.

BONUS! And personally I think the best part. You get to keep my challenge guide with information for both programs. So regardless of what program you choose, you will be able to go back and forth between the two as you feel needed. 

**workouts are in the app and not done in-person with me unless you sign up for in-person coaching as well.

So what are you waiting for?

6 Weeks of life changing coaching 
is yours for just $149

How is this challenge different than the rest?
I'll be honest. I've joined other 6 week challenges to see if I could bring any more value to my clients. Here's what I discovered about those challenges.
  • Most challengers don't get direct communication to the coach. Mine: you can chat with me in the app
  • Questions are expected to be answered in a Facebook group, mostly by other challengers trying to help each other. Rarely a coach. Mine: shoot me a chat or fill out your weekly check in form!
  • ​The biggest loser wins - regardless what your goal is. Mine: you pick your program
  • ​The coaches are only wanting big results for their website and social media so they make you do A LOT of cardio. Mine: Max 2 cardio session a day and that's the advanced program
  • ​Some challenges make you calculate your own calories and macro breakdown. Mine: That's my job!
  • No modifications are given for injuries or limitations. Mine: Again, my job.
  • Workouts are written for your normal gym rat or bodybuilding competitor, meaning they're long! Anywhere between 1-2 hours long. Mine: 30-45 mins
  • ​Challengers are left feeling alone and clueless. (how they felt BEFORE the challenge). Mine: I got a badass community and I am also checking in on you weekly
  • ​"Coaching" videos are recorded months in advanced, rarely updated, only address general topics. Not your specific questions. Mine: I send a check in form each week to help YOU along the way.

🤑Refer a friend  and be entered in an Amazon Gift Card drawing + your friend saves $20 off registration

UPGRADE your challenge experience
Save $10 more if you add myzone to your challenge registration! Total of $70 off
Already own it? Great, you're one step ahead of the rest! 

CHALLENGE FACT: During cardio I coach you to stay within a certain heart rate zone for better results and using Myone makes that 10x easier than using any other smart watch. With Myzone, you can look down and see with the color indicator what zone you are in. No calculations to figure this out.  Compared to an apple watch, you'd need to calculate your BPM for that zone, memorize them, and look at your BPM while you did cardio. No impossible, I will teach you. Just a lot more difficult and not as fun!

Is this different than my Apple watch? 
Yes! It's different than any smart watch -  FitBit & Apple watch included. Myzone does NOT track steps. It's a heart rate monitor you wear during activity and it reflects your effort and heart rate. It will show you a color for each zone. (grey, blue, green, yellow, and red) You can use Myzone along with other smart watches, like me! I use an apple watch to track steps throughout the day, I wear it all day long until bed. But with Myzone, I only wear it during running, lifting, hiking, snowboarding, and any other activity. 

If you don't own a Myzone and want to get one at an unbeatable low price, this is your chance to save $70 off retail price! Pay only $89! On the order form you can check the box to add it to your order and I'll ship it to ASAP!

Mz-switch is the world's first interchangeable heart rate tracker for the gym, outdoors or in water. But that's not even the coolest part about Myzone, you gotta learn about Effort Points!!

Myzone Effort Points (MEPS) is how Myzone rewards effort during activity.  Each heart rate zone is calculated off of your max heart rate and they reward you for spending time in each zone. The harder the zone, the more points you earn. With each month that you hit the monthly point goal, you earn a new status! Which keeps you accountable and keeps you pushing each month. *Yes, even after the challenge is over.

If you decide to add  Myzone to your registration, myzone will cost  $89. That's a savings of $70 off retail!
But there's more! I really stand out with my...
My point system! 

Did you know 80% of those who start a new fitness plan fail to reach them because they simply DON’T HAVE A PLAN? 😬 Only 20% of people will reach their goals on their own. And less than that 20% will be able to sustain those results.

You need a system. You need tasks to complete. You need to feel a sense of progress. You need a coach!

This challenge is not a “biggest loser” challenge. It’s a point system! You get rewarded for checking off items on your daily task list! All while incrementally learning new healthier habits that stick! 

Now show me a woman who doesn’t get satisfaction from checking off a to-do list! 😜 

When you focus less on trying to lose the most weight and more on being consistent, doing the right things, while working on getting strong and feel your best… you end up losing weight, building muscle, getting stronger and actually loving yourself! 💜

❌ I don't want to give you a program that gets your results by doing hours of cardio, starving, cutting alcohol, sweets, most carbs, and any version of a social life. I did that during competition and I was miserable, depressed, and had the worst self worth. 

🥰 I want you learn to lose weight in a healthy, sustainable way. When the 6 weeks ARE done you'll have the tools to keep the weight off and succeed! 

This can be you! This is your chance to learn how my clients are successful and have a coach help you along the way! 

6 Weeks of life changing coaching 
is yours for just $149

My challenge will provide:
  • DIRECTION: No more second guessing what to do. Giving you a straight-forward approach to success. Do this and results will happen! Helping you create habits and routines.
  • SUSTAINABLE APPROACH: Tired of starting over? Then let me help find a plan you can stick with! No more miserable diets! Learn how you can reach your goals no matter the season, holiday, or what vacation you're on! 
  • CONFIDENCE: No longer letting fear hold you back because you’re not sure what’s right and wrong!

6 Weeks of life changing coaching 
is yours for just $149

Feeling nervous? Don't be! There are so many different levels in this challenge and I've designed this challenge to work no matter where you are. This is my 12th challenge and I promise, if you show up and put effort into it, you will not be left behind. I'm here to coach you. For real, me!
  • This is a point based challenge. I will not crown you the winner if you lose the most weight. To win my challenge, you earn the most points. To earn points, you check off the tasks I assign each week. (workouts, cardio, steps, water, and nutrition goals). By focusing on the tasks, you build habits and progress that lasts! On top of this success, you also get a good dose of healthy competition from my VERY supportive online community.
  • ​Gym & Home workouts will be available to choose from each week. These are in the app and can be completed on your own. Bonus: you can get these done whenever works best for you! Also, you are not stuck with one or the other. You can switch between home and gym as you need.
  • Home workouts require minimum equipment: a pair of dumbbells, resistance bands with handles and mini band (booty band). However, you can substitute any exercise if you do not have the equipment. 
  • ​Challengers get full app access, including: exercise demonstration videos, group & private chat, workout log, and progress tracker. 
  • ​The number of workouts required during the week will depend on which program you choose: Lifestyle or Goal Digger. (P.S. No more than 4 lifts a week)
  • ​Cardio requirements also depend on which program you choose. (No more than 2 cardio sessions a week. And no longer than 70 mins a week)
  • ​Daily step goal. A very simple way to move more without running your body into the ground. Lifestyle & goal digger have different step goals. 
  • Get a buddy to join you! The success rate with challengers greatly improves when they have someone to workout with, message, and complain to about sore muscles 😜 
  • ​Each week there will be a nutritional goal. These goals work with any food preferences or allergies. My goal is to demonstrate there are several ways to approach food. By doing so, you will learn there is not ONE RIGHT WAY to approach nutrition, but you will find what works for you.
  • ​Every Friday I send a check-in form asking how things went during the week and giving you an opportunity to address concerns or ask questions.
  • ​When check in forms are submitted I record a coaching video. I explain what you will focus on the following week. Coach you on ways to succeed. Then I use the check in form to address any "roadblocks" and questions. This is my favorite part. I usually talk about what I've been hearing during the week from clients and I love to hear how many of you all can relate to each other.  *This is pre-recorded. You do not need to show up to a live recording. You can watch this anytime

6 Weeks of life changing coaching 
is yours for just $149

6 Weeks of life changing coaching 
is yours for just $149

Get $$ with my referral program

Image a life where:
You can see RESULTS 

You start to feel BETTER, sleep BETTER, and have MORE ENERGY! 

STOP chasing the next fad diet. Let's get you results, find what works for you, and get you closer to living a life you love in a body you love! 
Client Results
FAQs:
  • Are the workouts different from the last challenge? Yes! All new workouts.  I gotta keep you on your toes and far away from being bored! 
  • Will there be meal plans? Yes, the. challenge guide comes with several meal plan examples.  But more importantly each week we will have a nutritional goal to work on so you don't have to follow a rigid meal plan if you don't want to!
  • ​I have an Apple Watch, can I use that instead? Sorry, but a Myzone heart rate monitor is required because with Myzone you will earn points for your effort. With the way Myzone calculates those points, it's a level playing field for all competitions no matter their size or age. *If you don't like at the end, you can sell it!
  • I don't have a gym membership, can I still join? Yes! I have home and gym workouts.
Did you know Allie is a Health Mindset Certified Coach?
Have tried to lose weight over and over but can never get the weight loss to stick? Allie will be able to help you sustain behavior change using evidence-based practices in psychology with what she learned in her Mindset Coaching Certificate!

Q&A with Allie (from fall 2021 challenge):

dates in this video are irrelevant but all else applies

What's Included:

Gym, home, and hybrid Workouts
Get challenge workouts designed to sculpt a badass body!  Using supersets to maximize calorie burn without the overuse of cardio! Learn correct form and technique with detailed demonstrations. 

Here's exactly what's used in each version:

Home Workouts Include: Dumbbells and Mini Bands. 
Hybrid Workouts Include: Dumbbells, Barbells, bench, home cardio equipment, Bands with handles, and mini bands.
Gym Workouts include: Dumbbells, Barbells, Benches or boxes, Cables, Weight Machines, Cardio Equipment, and Mini Bands (booty bands).

Full APP ACCESS & habit tracker!
Our easy to use app shows you all your workouts, nutritional goals, body stats, progress graphs, and chat groups. Best way to track everything in one location! 
Weekly Nutritional Goals
By far, one of the most helpful parts of our challenge is the approach to nutrition.

Each week you have a new nutritional goal - These goals are broken down weekly to give you tangible steps that will improve your nutrition and get you the results you're looking for without feeling like you're changing everything at once.

The biggest mistake I hear over and over with nutrition is that everything must change. Then people get worn down and give up!  We take nutrition on one day at a time and build those routines and habits. These weekly nutritional goals are how you will be able to lose weight and keep it off!

New 2 Recipe Books!

That's right, mac and cheese included! On top of the 12 months of recipes in my app, I am adding TWO new ones to the list. Exclusive to challengers!
Book 1: Meal prep cookbook (no need to choke down chicken and rice every day)
Book 2: Nostalgic foods made healthier

Check out just a few of the recipe options! ⬇️
CHICKEN FETTUCCINE ALFREDO
PIZZA BURGER
SMOTHERED BURRITO
CRISPY CHICKEN SANDWICH
IN-N-OUT 'ANIMAL STYLE' DOUBLE DOUBLE
ZOOM coaching CALLS
I will record a video each week that you can watch whenever. I will answer questions, concerns, and coach you to succeed the following week!
TFL Client Playbook Guide
This nutrition guide is over 50 pages long and filled with meal plan examples, recipes, food examples, and so many pictures of our coaches' favorite foods!
Challenge chat Group
A supportive community where you can feel comfortable to ask any question and find all your fitness resources.
UPGRADE- while supplies last
Mzone Switch - Leading heart rate & effort Tracker
(RETAIL: $159)
Already own it? Great, you're one step ahead of the rest! 

If you don't own a Myzone and want to get one at an unbeatable low price, this is your chance to save $70 off retail price! Pay only $89!

Mz-switch is the world's first interchangeable heart rate tracker for the gym, outdoors or in water. But that's not even the coolest part about Myzone, you gotta learn about Effort Points!!

Myzone Effort Points (MEPS) is how myzone rewards effort during activity.  Each heart rate zone is calculated off of your max heart rate and they reward you for spending time in each zone. The harder the zone, the more points you earn. With each month that you hit the monthly point goal, you earn a new status! Which keeps you accountable and keeps you pushing each month. *Yes, even after the challenge is over.

COOL FACT: Myzone reported that people who have a myzone belt are 41% more likely to workout. Remember that motivation you were looking for, I found it for ya! 

Yes this is different than a FitBit or Apple watch. Myzone points is specific to Myzone and can't be replaced with any other device. HOWEVER... this can be used along side your other fitness trackers.
If you decide to add  Myzone to your registration price for $89. That's a savings of $70!

I've transformed my own body, now i'm here to help you!

A binge eater, to bodybuilding, to a balanced badass!

So... Let me explain what I went through that shaped my thought process on fitness and how I became this weirdo I am today! 😉And maybe you can relate!

Phase 1 of 3… Out run my bad diet.

I was very emotional. I would eat everything. Nothing was off limits.

And in my head, it was OK!

I told myself it was ok, because I would run 4 miles 5 days a week! I was literally outrunning my bad diet. I thought this was the answer!

This worked for a little while during my younger years. But then I couldn’t keep up with the intensity needed to outwork the havoc the food was causing. I slowly started to gain weight! 

I knew deep down that I needed to get control of my food. I needed to learn how to control myself and not eat everything in site in hopes that my workouts would be enough. 

This created Phase 2 of 3. The BULLDOZER!

🚧Bulldozer Effect is an Allie term. It means you're going to take a bulldozer to everything you're doing now and take it to the extreme!  I'm talking about doing things like: 

“Completely giving up carbs.” 

“Totally cutting out sugar.”

"Use a cleanse and a belly wrap"

I went from eating everything in sight to very strict and regimented diet to get myself on stage to compete in a bodybuilding show. This means a super strict and blah diet involving a LOT of tilapia, chicken, asparagus and brown rice with zero sauce.

I went from running everyday to lifting heavy, cardio, and little food. I had strict rules to follow.

I looked amazing and I even had a 6 pack! 

I felt amazing because I had abs....until I stood on stage at 9% body fat and was still not good enough to even place! 

I went through all this hard work to not even get a glance from the judges!

It wasn’t worth it and I couldn't keep this up....I wasn't happy.

I knew I needed to find something else.

Phase 3 of 3 - The Fitness Life

After that final show, it was supposed to be my "off season".  My time to build a better body and get back on stage phase. But it ended up being much more than that.

Rather than rebuilding, I decided what "taking a break from bodybuilding" felt like.

To my surprise, after a lot of work and time I found better self esteem

A body I could sustain with a lifestyle that made me happy.

I had a better relationship with food AND I was strong in the gym. (thank you food!)

I had finally created BALANCE!

That’s what The Fitness Life is all about.

Fitting nutrition and fitness into YOUR lifestyle. NOT the other way around!