CLOSED- Join us next time in January 2022!

Join our exclusive group of men & women who are learning tangible steps to making progress &  how to maintain that progress!

Our challenge is Back By Popular Demand with BRAND NEW Gym & Home workouts. You can choose when and where you workout.

Join our exclusive group of men & women who are learning tangible steps to making progress & more importantly how to maintain that progress!

Our challenge is Back By Popular Demand with BRAND NEW Gym & Home workouts. You can choose when and where you workout.

Start date:  September 13
You can STOP the hours of cardio,

STOP with the boring workouts that you can’t seem to drag yourself over to actually do,

STOP cutting out food groups entirely and then bingeing on Oreos in the pantry…

And actually have a gorgeous, toned and healthy body that you feel super confident and comfortable in.

Challenge Q&A with Allie:

Gym, home, and hybrid Workouts
(value: $1,497)
Brand new challenge workouts designed to sculpt a badass body!  Using supersets to maximize calorie burn without the overuse of cardio! Learn correct form and technique with detailed demonstrations. 

Here's exactly what's used in each version:

Home Workouts Include: Dumbbells and Mini Bands.
Hybrid Workouts Include: Dumbbells, Barbells, bench, home cardio equipment, Bands with handles, and mini bands.
Gym Workouts include: Dumbbells, Barbells, Benches or boxes, Cables, Weight Machines, Cardio Equipment, and Mini Bands (booty bands).

Weekly Nutritional Habit Goals
(value: $297)
By far, one of the most helpful parts of our challenge is the approach to nutrition.

Each week you have a new nutritional goal - These goals are broken down too give you tangible steps that will improve your nutrition and get you the results you're looking for!

The biggest mistake I hear over and over with nutrition is this sense that every thing must change. Then people get worn down and give up!  We take nutrition on one day at a time and build those routines and habits. These weekly nutritional goals are how you will be able to lose weight and keep it off!
BEST Heart rate monitor on the market - myzone mz-switch
(value: $159)
Yes, the recently redesigned MZ-SWITCH is the world's first interchangeable exercise tracker for the gym, outdoors or in water. But that's not even the coolest part about Myzone, you gotta learn about Effort Points!!

Myzone Effort Points (MEPS) is how myzone rewards effort during activity.  Each heart rate zone is calculated off of your max heart rate... YOUR max heart rate. Myzone levels the playing field so we can all compete against each other no matter our size, age, fitness level, or gender! 

Myzone reported that people who have a myzone belt are 41% more likely to workout. Remember that motivation you were looking for, I found it for ya! 
*The challenge cost of $89 is for current Myzone users .  Myzone upgrade registration price is $179
8 WEEK FULL APP ACCESS
(value: $54)
Our easy to use app shows you all your workouts, nutritional goals, body stats, and progress graphs. Best way to track everything in one location! 
Personal guidance
(value: $997)
Our 3 coaches will answer comments, questions, and concerns to help you succeed each week!
TFL Trainer Nutritional Playbook Guide
(value: $297)
This nutrition guide is over 50 pages long and filled with meal plan examples, recipes, food examples, and so many pictures of our coaches' favorite foods!
TFL Trainer Private Facebook Group
A supportive community where you can feel comfortable to ask any question and find all your fitness resources.
(value: $197)
Private weekly Podcast
(value: $197)
New this year, our coaches will be releasing a podcast discussing popular fitness questions, real-life problems, and coaching you to be your best self!
So Why a Point Based Challenge?
Rather than a - do whatever you can to lose weight and win the challenge, I'm giving you goals, outlines, and points you can earn by doing what's good for you. And when you focus on tasks, the effect of weight loss comes naturally because you're so caught up in your behavioral changes & habits!

This challenge will give you:
  • DIRECTION: No more second guessing what to do.
  • TASKS TO COMPLETE: A tangible step-by-step process! Giving you a straight-forward approach to success. Do this and results will happen! Helping you create habits and routines.
  • CONFIDENCE: No longer letting fear hold you back because you’re not sure what’s right and wrong!
How does THAT sound?
Listen, you’re in good company. Women worldwide have been trying the newest food restriction fad or trendy workout in an attempt to lose their weight and have the body that all of the media is telling them they MUST have in order to be considered beautiful.

And you know what? A lot of times, these diets or insane workouts actually WORK!

For a while.

And then they often end up back where they started, with a ruined metabolism from starving their body of nutrients or protein shakes that are full of chemicals, and absolutely ZERO motivation to keep up their fitness routine - after all, it didn’t help them all that much last time!
Previous Client Results
FAQs:
  • Are the workouts different from the last challenge? Yes! All new workouts.  I gotta keep you on your toes and far away from being bored! 
  • Will there be meal plans? Yes, the. challenge guide comes with several meal plan examples.  But more importantly each week we will have a nutritional goal to work on so you don't have to follow a rigid meal plan if you don't want to!
  • ​I have an Apple Watch, can I use that instead? Sorry, but a Myzone heart rate monitor is required because with Myzone you will earn points for your effort. With the way Myzone calculates those points, it's a level playing field for all competitions no matter their size or age. *If you don't like at the end, you can sell it!
  • I don't have a gym membership, can I still join? Yes! I have home and gym workouts.

I've transformed my own body, now i'm here to help you!

A binge eater, to bodybuilding, to a balanced badass!

So... Let me explain what I went through that shaped my thought process on fitness and how I became this weirdo I am today! 😉And maybe you can relate!

Phase 1 of 3… Out run my bad diet.

I was very emotional. I would eat everything. Nothing was off limits.

And in my head, it was OK!

I told myself it was ok, because I would run 4 miles 5 days a week! I was literally outrunning my bad diet. I thought this was the answer!

This worked for a little while during my younger years. But then I couldn’t keep up with the intensity needed to outwork the havoc the food was causing. I slowly started to gain weight! 

I knew deep down that I needed to get control of my food. I needed to learn how to control myself and not eat everything in site in hopes that my workouts would be enough. 

This created Phase 2 of 3. The BULLDOZER!

🚧Bulldozer Effect is an Allie term. It means you're going to take a bulldozer to everything you're doing now and take it to the extreme!  I'm talking about doing things like: 

“Completely giving up carbs.” 

“Totally cutting out sugar.”

"Use a cleanse and a belly wrap"

I went from eating everything in sight to very strict and regimented diet to get myself on stage to compete in a bodybuilding show. This means a super strict and blah diet involving a LOT of tilapia, chicken, asparagus and brown rice with zero sauce.

I went from running everyday to lifting heavy, cardio, and little food. I had strict rules to follow.

I looked amazing and I even had a 6 pack! 

I felt amazing because I had abs....until I stood on stage at 9% body fat and was still not good enough to even place! 

I went through all this hard work to not even get a glance from the judges!

It wasn’t worth it and I couldn't keep this up....I wasn't happy.

I knew I needed to find something else.

Phase 3 of 3 - The Fitness Life

After that final show, it was supposed to be my "off season".  My time to build a better body and get back on stage phase. But it ended up being much more than that.

Rather than rebuilding, I decided what "taking a break from bodybuilding" felt like.

To my surprise, after a lot of work and time I found better self esteem

A body I could sustain with a lifestyle that made me happy.

I had a better relationship with food AND I was strong in the gym. (thank you food!)

I had finally created BALANCE!

That’s what The Fitness Life is all about.

Fitting nutrition and fitness into YOUR lifestyle. NOT the other way around!
BEST Heart rate monitor on the market - myzone mz-switch
(value: $159)
Yes, the recently redesigned MZ-SWITCH is the world's first interchangeable exercise tracker for the gym, outdoors or in water. But that's not even the coolest part about Myzone, you gotta learn about MEPS!

Myzone Effort Points (MEPS) is how myzone rewards effort during activity. You get so many points for being in a zone. Each zone is calculated off of your max heart rate... YOUR max heart rate. Myzone levels the playing field so we can all compete against each other no matter our size, age, fitness level, or gender! 

Myzone reported that people who have a myzone belt are 41% more likely to workout. Remember that motivation you were looking for, I found it for ya! 
*Required for challenge participation & included in registration fee of $179. The challenge cost of $89 is for current Myzone users 

WHY MYZONE - MY Top 5 Features

Challenge  Registration Gets You:

  • Confidence: Feel sexy again! Be a badass in the gym! 
  • Full App Access: With our app you will have access to the TFL Trainer Online Membership workouts PLUS the 6 week challenge workouts. All workouts provide a gym and home option. Inside the app you can also communicate to your coaches and other participants through groups and chat message. Last, the app allows for tracking of workouts, body stats, and consistency of habits. *If you are not good with technology, there is a video that walks you through on how to use the app
  • Weekly coaching from Allie & Julie: We go live every week to give you a pep talk for the week on how to succeed and we discuss the week’s nutrition goals.
  • New Private Podcast! Our coaches are going to release a weekly private podcast where we answer and discuss popular topics in fitness & health. 
  • Discounted Myzone: This challenge comes with the best heart rate monitor on the market with 99.4% accuracy! See your workout effort!
  • ​Workout Program: NEW challenge workouts plus access to the TFL trainer online membership workouts
  • ​Challenge Guide: Nutrition Playbook Guide: This 50+ page document has all your answers to nutrition. Meal plans, food ideas, and recipes! This is the key to your success!
  • ​Cash Prize: Oh yeah, and money because #motivation